Welcome to the Activate! SMART ART uploader, where sending us your custom artwork up to 50 megabytes in size is fast, easy and secure. Do you have questions concerning the size, quality or file-type of your art? Just shoot us an email at firstname.lastname@example.org, we're happy to help!
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Do you find the technical details about production-quality art difficult and confusing? Don’t stress! Check out some easy to understand definitions and helpful tips to insure that your project turns out just the way you want it.
VECTOR BASED art files are typically created in professional design applications like Adobe Illustrator, Macromedia FreeHand or Corel Draw. Vector art uses paths, points, lines, curves and shapes or polygons (which are all based upon mathematical equations) and is the best format to use for silk-screening and most promotional marketing projects. A VECTOR art file is RESOLUTION INDEPENDENT and can be easily adjusted, edited and enlarged without risk of distortion or "jaggies". Vector files can also contain specific Pantone spot color information, which ensures your Hunter Green 3308 won’t look like Lime Green 375 when printed. Finally, these files are typically smaller in size, making it easy to email or upload them quickly and securely.
RASTER BASED files (.jpeg files) should be created in professional design applications like Adobe Photoshop or Picasa or Gimp and can produce good results if created correctly. These files are good for photo-realistic images and projects that will utilize four color process or dye sublimation printing. Common raster file types include .psd, .jpg, .tif and .bmp and all are RESOLUTION DEPENDENT, meaning files should be 300dpi at the size you intend the image to print, otherwise your art may appear jaggy. Remember, saving a .jpeg file as an .eps file DOES NOT automatically make it VECTOR art.?
Some file formats are definitely NOT appropriate for high-quality promotional marketing projects. Microsoft Word, PowerPoint and Paint should NEVER be used to create production-ready art and files types ending in .gif, .ppt, .doc should be avoided as well. And while the Internet can spit out the answer to almost any trivia question in a millisecond, art taken directly from a website will NOT print accurately, no matter how great the graphic looks on your screen.
And hey, it's ok if you have questions. Just shoot us an email at email@example.com, we'll get right back to you!