I tend to be reflective when the holiday season rolls around. Replaying the highs and lows the year has doled out, and strategizing how to make the new year even more productive. 2013 brought a lot of good to our organization, but one accomplishment sticks out amongst the bunch: our 'Year of Giving Back' campaign.
It was around this time last year that we first introduced the movement to our entire organization. We issued a direct challenge to each and every team member to jump in feet first and commit to growing a yearlong philanthropic movement. And I'm proud to say that we met that challenge head on.
With the help of the global humanitarian organization, World Vision, our goal was to drive contributions that directly and positively affected education here in the US. Ultimately, we raised approximately $50,000 in donations and, with the help of our suppliers, we hosted a year-end book bag kitting party, providing hundreds of students with the necessary supplies to kickoff this school year.
We could not have been successful without the help of our employees, suppliers and customers. They were the driving force in this campaign being a true victory. That's why for our holiday card we created a video capturing all of our yearlong efforts.
Thank you for all you do to make Activate! successful. Happy Holidays!